Uber India today announced the launch of a national campaign ‘Decongest India’ – a nationwide effort to identify and curb causes of congestion, starting with New Delhi. The campaign reaffirms the ridesharing technology firm’s resolve to make a difference to congestion by harnessing the promise of shared mobility. As part of this campaign, Uber will be focusing on driving data-backed conversations on solving for congestion across Delhi, Kolkata, Mumbai and Bangalore in the coming days. The campaign’s inaugural leg in New Delhi was announced in the presence of Shri Manish Sisodia, Dy CM and Delhi, Shri Manoj Tiwari, MP, North East Delhi with the launch of a report Moving Delhi Forward: The Case for Decongestion.


With studies suggesting that a private car remains unutilised for 96% of its time and average occupancy rates around 1.14 people per car, re-imagining utilisation of existing resources can help build a real alternative to a world that moves like a jam and looks like a parking lot. Emphasizing the need to address the congestion bred mobility crisis and service the city’s growing economic, social and environmental needs, Shweta Rajpal Kohli, Head of Public Policy for Uber India & South Asia, said “With the launch of Decongest India, we are hoping to draw the attention of policymakers on how cars can be part of the solution – rather than the problem. The first leg of the campaign is focused on Delhi — clearly one of the most polluted and congested cities. We are delighted that Delhiites have embraced shared mobility in a big way — but the citizens of Delhi can do their bit to make their city more liveable, by carpooling and taking public transport”


Uber believes in order to fully achieve the potential of shared mobility, regulatory bottlenecks need to be eased further. “We will continue to engage with the government to bring home the promise of shared mobility for a profound impact in reconfiguring the stressed and overburdened urban mobility landscape of New Delhi,” Kohli added.


Through targeted conversations and data sharing with relevant stakeholders across government, media and civil society, Decongest India aims to draw attention to four key issues, namely:

  1. Incentivising car pooling
  2. Reducing dependency on parking
  3. Developing credible, affordable alternatives to private car ownership
  4. Complementing public transport by providing affordable and reliable mobility options that help cover the last mile


Highlighting the merits of UberPOOL, one of the most innovative offerings of Uber, which has helped India save millions of kms travelled, Prabhjeet Singh, General Manager, Uber India (Delhi and North India) said “More than 30% of our total trips in Delhi are POOL trips. Over time, UberPOOL riders in Delhi have contributed to save over 19 million kilometres driven, which equals to saving of 936 kilo-litres of fuel and cut over 22 lakh kgs of CO2 emissions. As more people in more cities use UberPOOL, it will help contribute to the future that Uber has already begun to create – more people in fewer cars, fewerpeople owning cars and fewer cars on the road.”


While several studies have indicated how the car-to-people ratio is on the lower side in India (20 cars for every 1000 people), an equally compelling fact unique to emerging markets like India is the shrinking speed of traffic. As of 2016, Delhiites spent 3.43 hours on the road for a distance of 40km in comparison to 1.36 hours in 2011.


Transportation regulation plays an important role in ensuring affordable, safe, smart and sustainable mobility infrastructure.  The report- Moving Delhi Forward: The Case for Decongestion, identifies the ways to promote shared mobility and dis-incentivise private car ownership, increase use of public transport and open up space in the city for other public purposes and infrastructural development. Some of its key recommendations are:


  1. Tapping the potential of using existing motorcycles for bikesharing services for last mile connectivity
  2. Streamlining the processes for converting existing private vehicles into commercial vehicles as well as for obtaining requisite licence
  3. In step with the times, promote technology based solutions over analog based hardware
  4. Liberalising antiquated permit processes by utilising the proposed amendments to the Motor Vehicles Act

Expressing his support for the campaign, Shri Manish Sisodia, Dy Chief Minister, Delhi, stated, “I would like to congratulate Uber on the launch of Decongest Delhi. The Delhi government supports any initiative towards the reduction of congestion in the city.”


Key insights of the Delhi Report:


  • Out of the 97 lakh vehicles registered in New Delhi, over 93% of these vehicles are private vehicles.
  • In just one year, over 6.1 lakh private vehicles were added in New Delhi.
  • The city has been losing an estimated INR 60,000 crore annually due to increasing congestion and pollution with Delhi residents facing pollution exposure levels anywhere from 4 to 12 times the safe level, according to the World Health Organization.


According to the Delhi Parking Policy, released in June 2017, the city has more than one crore registered vehicles, of which over 90 percent are private vehicles.


About Uber

Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our app, we make cities more accessible, opening up more possibilities for riders and more business for drivers. From our founding in 2009 to our launches in hundreds of cities today, Uber’s rapidly expanding global presence continues to bring people and their cities closer. Today Uber is available in 500+ cities across 73 countries. The service is available in 29 Indian cities — more than any other country outside the United States.www.uber.com