Alcatel has revealed that it has sold over 20,000 units of PIXI 4 (5) smartphones within seven days of the debut in Indian market. The PIXI 4 (5) was launched in the end of September 2016, carrying a price tag of Rs. 4,999/-. Post launch, the smartphone has been available exclusively on Flipkart and comes with JIO welcome Offer.

Commenting on the success, Mr. Krishan Kalra, Head E Commerce Business, Alcatel India, said, “We are overwhelmed with the response received within just 4 days of the launch. The reaction from the Indian masses has been astonishing owing to our partnership with Flipkart. We believe that we have come much closer to delivering as per our users’ needs and wants. Aesthetically crafted PIXI 4 (5) has been successful to touch the heart of Indian tech lovers and we are affirmative that we are going to witness greater response in the near future.”

For those who are looking for an under – Rs. 5,000 smartphone, PIXI 4 (5) offers great value for money. The PIXI 4 (5) comes with a comprehensive user experience in design, audio, camera and battery life. PIXI 4, the big brother of the PIXI 3 best-seller, offers clear, sharp shots for the best selfies, along with exclusive Polaroid filters, a powerful music experience with sound backed by Arkamys, and a super slim, seductive design. Plus, it’s powered by a reliable battery, and features fast connectivity, an easy-to-use interface, and quick, responsive performance with the powerful Quad Core 1.0Ghz CPU. PIXI 4 is the perfect first step in a whole new world.

Alcatel is planning to launch the PIXI series in couple of weeks in India. Alcatel priced the phones very competitively compared to rival offerings. The reason behind the success is that Alcatel is giving the best hardware combined with screen size at rock bottom prices.

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Pricing and Availability

·         The Alcatel 5-inch PIXI 4 smartphone, which comes at Rs.4,999/-; will be available at Rs.4,777/- (Rs.200 less) during the sale on Flipkart till Oct 06, 2016

About Alcatel

TCL Communication designs, develops and markets a diversified range of mobile devices in more than 170 countries under the Alcatel brand. Its products and solutions resonate with millennial and Gen Z consumers with a simple, personal, authentic and fun approach. By combining an understanding of local markets and control of the end-to-end manufacturing process, TCL Communication under the Alcatel brand delivers customized user experiences with innovative, feature-rich, high-performance mobile devices that allow consumers to explore and amplify the joy in the everyday.

TCL Communication is a public company listed on the Hong Kong Stock Exchange (2618.HK) and part of TCL Corporation, one of the largest consumer electronics companies in the world. Alcatel is a trademark of Alcatel-Lucent used under license by TCL Communication.