ASUS today launched the advanced version of one of its best-selling smartphones in the country – Zenfone Max. Known for its 5000 mAh battery and stylish looks, the smartphone is meant for users who are always on the move and demand superior performance along with an elegant style. The new Zenfone Max is powered by a Qualcomm Snapdragon 615 Octa-Core processor and provides the users an option to opt for a 2GB or 3GB RAM. The internal memory of the phone has now been increased to 32GB, in addition to an expandable memory of up to 64GB. Zenfone Max with 2GB RAM is available for Rs. 9,999 and can be pre-ordered on Flipkart while Zenfone Max with 3GB RAM is available for Rs. 12,999 and can be purchased from Amazon, Snapdeal and Flipkart. The 3GB RAM variant will also be available at ASUS Exclusive stores and all other retail stores across India, at a later date.

 

Equipped with a 5000 mAh battery, the Zenfone Max can last longer without charging and is also capable of being a power bank for other gadgets making it an essential product for daily use.

Commenting on the launch, Peter Chang, Region Head – South Asia & Country Manager for ASUS India said, “Zenfone Max has been one of our star products. The product features including its long battery life, ability to be a portable charger for other devices, stunning good looks and an affordable price resonated well with our audiences and helped us deliver our promise of making luxury affordable. The enhanced version of the Zenfone Max with a brand new processor, increased memory and more personalization options helps us stay true to our ethos and offer an extremely cost-effective high-end luxury product.”

 

Enhanced and Superior Performance

 

The new Zenfone Max gives the users a super-responsive lag-free user experience because of the Qualcomm Snapdragon 615 Octa-Core processor with a 2GB or 3GB RAM. The use of the latest 4G LTE technology enables the users to utilize high mobile data speeds. Users can enjoy multi-tasking and blazing fast performance enabling them to their live their digital lives to the fullest.

 

Making a Fashion Statement

 

Available in three different colours – black, orange and blue, the new Zenfone Max boasts of an extremely thin body that measures only 5.2 mm at its thinnest edge. The surrounding metal-like edge makes it durable while the back with the look and feel of embossed leather makes the phone look chic and fashionable for every occasion.

 

A Battery That Lasts Longer

 

The powerful 5000 mAh battery requires fewer charging cycles making the phone last longer and more efficient. The lithium-polymer battery, when fully charged, provides 914.4 hours of standby time or 37.5 hours of 3G talk time or 32.5 hours of Wi-Fi web browsing or 72.9 hours of music playback or 22.6 hours of video playback. The accompanying OTG cable turns the phone into a charger to power up the users’ other gadgets, making it a useful everyday accompaniment.

 

Enriching User Interface

 

Backed by Android M 6.0.1 and ASUS ZenUI, the new Zenfone Max includes advanced features to satisfy power users. The Power Saver mode helps users manage and extend the battery life even more. With five battery modes and two smart switches that users can configure to make their own battery optimization settings and help the battery last even longer.

 

 

 

Capture Stunning Images, Always!

 

The new ZenFone Max has a 13 Megapixel, f/2.0-aperture rear camera with the ASUS PixelMaster 2.0 technology and dual-LED flash for natural-looking photography. It also features Laser Auto Focus technology that helps photography enthusiasts focus on an object in as fast as 0.03 seconds. ZenFone Max’s front camera is a 5 Megapixel, f/2.0-aperture camera with 85̊ wide-viewing angle that helps in incorporating more information and details into the picture.

 

Vibrant Viewing Experience With Bluelight Filter

 

Featuring a 5.5 inch HD (1280 x 720) IPS display with full-screen lamination and ASUS TruVivid technology, the new Zenfone Max provides superior clarity, brightness and touch responsiveness. The Bluelight Filter for Eye Care protects the users’ eyes from strain during prolonged usage.

 

Launched in the country through a unique digital-only approach, the Zenfone Max was shipped to select patrons prior to market availability in a locked box that could be opened through a code visible at the end of the digital launch video accessible on http://asus.in/liveunplugged/, featuring Peter Chang, Region Head – South Asia & Country Manager for ASUS India and Marcel Campos, Marketing Director – Mobile Division, India. The video also saw Sonakshi Sinha make her first appearance as the brand ambassador of ASUS smartphones and tablets.

Specification Sheet:

 

Zenfone Max ZC550KL

Processor

Qualcomm Snapdragon 615 1.5 GHz, Octa-Core

Modem

GSM/GPRS/EDGE; WCDMA/HSPA+/DC-HSPA+; FDD-LTE, DSDS

Peak Data Rate

DC-HSPA+ (DL/UL): 42/5.76 Mbps; LTE CAT4 (DL/UL): 150/50 Mbps

RF Band Support

IN

GSM: 850/900/1800/1900

WCDMA: 1/2/5/8 ; TDD-SCDMA: 34/39                                                                                 

FDD-LTE Band: B1, B3, B5

TD-LTE:  38/39/40/41(2555-2655MHz only)

OS

Android M 6.0.1

Display

5.5″ TFT LED Backlight (Typ 450 nits ) ; 1280 x 720 HD IPS

16:9 , Wide active matrix; Glare type

GFF Touch panel (Directly Bonding): Capacitive touch panel with 10 points multi-touch with 60ms response time

Dimensions

156*77.5*10.55

Weight

202g

Battery Pack & Life

Typ:5000mAh, non-removable polymer battery

Memory

LPDDR3 2GB/3GB

Storage

eMMC 32GB

Micro SD Card Support (Up to 64GB)

Sensor

1. Accelerator

2. E-Compass

3. Proximity

4. Hall sensor

5. Ambient light sensor

WLAN

Integrated 802.11b/g/n; WiFi-Direct

Bluetooth

Bluetooth V 4.0 (EDR + A2DP)

Bluetooth Profile: A2DP + AVRCP + HID + PAN + OPP

FM Radio

Support

GPS

Support GPS, aGPS, Gloness

Interface

Micro USB

Front Camera

5M wide view F2.0 / 85 degree

Main Camera

13M auto focus F2.0/ 75 degree,

Flash LED

Dual Flash Real Tone LED & laser focus(40cm)

Vibrator

Yes

Audio

Codec integrated into PMIC

Microphone

Microphone*2 (one for de-noise)

SIM

Micro SIM*2

Button

Power and Volume Up/Down

Accessories

Standard USB Cable , Adaptor, User Manual, Warranty Card, OTG cable

Color

Black/ Orange/Blue

Adaptor

5W

Features 

Support Power Bank,  ASUS Zenflash, USB flash disk, USB Keyboard, USB mouse.

OTG