Goibibo.com, one of the largest online hotel aggregator launches GoStays on its mobile apps as well as desktop today . GoStays aggregates unbranded budget accommodations across India. The platform is live in 72 cities, 862 properties, translating to 10000 rooms a day.
GoStay value proposition is to partner with the property owners to deliver a consistent experience comprising free Wifi, Breakfast, AC, Television and Hygienic Washrooms along with a 100% money back guarantee backed by neutral ratings and reviews by the community.
Ashish Kashyap, Founder & CEO of ibiboGroup said “We carefully looked at all the problems and pain areas being experienced by budget hotel owners with respect to the online brand partners as well as travellers on the other hand. As the market leader we hence constructed GoStays to solve these pain points with the aim to create a healthy marketplace of budget accommodations”
There are 5 significant value differentiators for GoStays . To begin with it is the 100% money back guarantee. There are significant trust issues in this unorganised space and Goibibo wants to remove this trust deficit. Second: By booking GoStays on Goibibo, Travellers get to stay in exactly the property and location that they have booked. As per Goibibo’s research, travellers checking into the current branded budget properties get bounced around which creates massive dissatisfaction levels. GoStays ensures to deliver the property and location that has been booked by the traveler. This is yet another step towards increase in trust. Third is GoReviews, user generated content and reviews by Goibibo. GoStays is the only budget platform with neutral user reviews and ratings comprising real pictures by guests. This disproportionately drives up the trust and also makes GoStays highly scalable.