LeEco, witnessed unprecedented success in its recent three flash sales earlier this month, now announces the launch of its global brand property LeEco Day in India on the e-commerce platform – Flipkart. This bigger-than-big shopping bonanza with Rs 8 -crore worth of prizes and exciting offers to be held on February 25th (Thursday), has been planned as an expression of gratitude to LeEco’s growing number of customers and loyal fan base in India. This is also undeniably a grand celebration of LeEco’s incredible start in India!
LeEco Day in India will replicate the hugely popular brand property that the company owns globally. Planned as one of the largest shopping carnivals organized by a smartphone brand in conjunction with Flipkart, LeEco Day is expected to garner massive response, pointing to the growing strength of the company’s ecosystem-based superphones and signaling the potentially massive impact on Indian consumers as it continues to consolidate its presence.
Globally, LeEco’s online sales from its annual ‘Fans Festival’ topped CNY1.7 billion ($270 million), making it one of China’s largest e-commerce event. During its so-called ‘Black 919’ festival the single-day sales of its flagship Le Superphone on LeMall.com set a new record in both volume and revenue. It sold 572,000 Le Superphones and 355,000 Letv Super TVs.
Noted LeEco’s Atul Jain , COO Smart Electronics Business “ We are humbled by the consumers’ response to our Superphones in the flash sales . We recognize that there is a huge pent up demand for our flagship killer – Le 1s and the super premium Le Max , which has been the prime motivator for us to come up with this LeEco Day . We are confident that this innovative shopping carnival will witness unprecedented popularity among consumers”.
Starting LeEco Day , flagship killer Le1s will be available on Flipkart without consumers having to go through the registration process. Having created an industry milestone of 220,000 (2.2 lacs) total orders received within the shortest time of 31 seconds in the 3 flash sales and another incredible record of 20,28,000 (20.2 lacs) registrations received across the 3 flash sales, the Le1s’ numbers are proof of LeEco’s unparalleled growth and momentum within just a month of launch and often referred to as the LeEco Phenomenon
Buyers of LeEco’s Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV.
Also noteworthy is the company’s after-sales policies. LeEco has put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.