Right ahead of festive season, Meizu the leading Chinese smartphone manufacturer has ushered a national digital contest to engage with its users. Celebrating the festivities, goodness and versatility of
rich Indian culture, the company is running a social campaign ‘#NewEraDussehra’ on all popular social media platforms including Facebook, Twitter and Instagram simultaneously.
Under this contest which started on 3rd October and will continue till 8thOctober, 2016, Meizu is encouraging its fans & users to think differently and share captions for specially designed characters showcasing modern day Ramayana in 6 different creative scenes. The wittiest caption against each scene decides the winners everyday and ultimately everyday 6 winners in total are announced by Meizu who get gift vouchers of Amazon.
The contest which is being run to celebrate the spirit of famous Indian festival ‘Dusshera’, is becoming popular day-by -day and Meizu has already reached out to 5 lakh fans across India.
Speaking about the contest Mr. Leon Zhang, Chief Marketing Head, South Asia, Meizu said “With the beginning of India’s most awaited festive season there is no better time for us to reach out to our fans and prospective customers in a convivial way. We believe it is the time when Indian people welcome such engagements and indulge in the festive euphoria. It has been almost one year Meizu entered India market and the kind of response we have received from Indian consumers is overwhelming which further amplify our passion to engage with them more frequently through such fun filled activities and campaigns”
The ‘#NewEraDussehra’ online campaign comprising interesting mix of creative and slogans, also indirectly aims to gauge the knowledge of participating contestants about India’s most famous ancient epic Ramayana. Please follow the links to participate in the ongoing campaign
Meizu has also recently opened its first exclusive Experience Service Centre (ESC) in New Delhi and plans to open more such ESC centres in cities like Mumbai, Bangalore, Chandigarh, Chennai & Lucknow soon in future.
Meizu, one of the top ten smartphone brands in China, is a trailblazer in the innovation and design of smartphones, and always presents graceful and user-friendly devices.
Established in 2003 and headquartered in Zhuhai, China, Meizu expanded into the smartphone market in 2008 and has been committed to developing high-end smartphones ever since. Based on the business philosophy and commitment to pursuing perfection, Meizu remains focused on developing innovative and user-friendly smartphones, which are characterized by state-of-the-art craftsmanship, powerful specifications at an attractive price. With more than 4000 employees and 2000+ exclusive stores & 10000+ chain stores, Meizu has built a global presence in Hong Kong, India, EU, Israel, Russia, Ukraine, Thailand, Indonesia, and etc. For more information, please visit http://www.meizu.com/en