Micromax Infomatics, India’s largest handset manufacturer and world’s 10th largest handset player, today announced the launch of its two new selfie smartphones- Bolt Selfie and Canvas Selfie 4 targeting the entry level smartphone users and the selfie enthusiasts respectively. After the highly successful Canvas Selfie range, Micromax is bringing this successful Selfie range to the Micromax Bolt users as well as well as furthering the Canvas Selfie experinece with Android Marshmallow.
|5MP Front + 5MP Rear Camera|
|1GHz Quad Core|
|1+8 (RAM +ROM); expandable storage of 32GB|
|4.5 inch Screen|
Commenting on the launch, Mr Shubhajit Sen, Chief Marketing Officer, said, “Selfies are now the most popular type of photos snapped on a smartphone, with over a million selfies taken per day and 48% of that are shared on Facebook alone. With smartphones becoming the first device to capture precious moments with friends and family, a top class camera becomes a must have feature while buying a phone. In line with this, the two new smartphones are designed to deliver fantastic images and equipping the consumers with great beauty editing tools to look glamorous always”
“Our Bolt Selfie is designed to keep the new and young smartphone users especially women in Tier 2 & 3 cities who have limited options and avenues to shop, are very price conscious and yet desire a perfect selfie experience. While with the Canvas Selfie 4 and its tap sensor we are upgrading the selfie experience of our young hyper social youngsters who are looking for a perfect integration of innovation, style and performance with an excellent selfie experience.”
Bolt Selfie- For your first perfect selfie
Bolt Selfie offers users with an exciting selfie experience in a world where selfies are arguably the largest photographic trend of the generation. It is intended to break through the wallet-heavy selfie smartphones, making the trend easily available and accessible to a larger cross section of users and first time smartphone users. It produces perfect selfies wherever, whenever with a 5 MP camera, both front and rear. With enhanced photo features such as Face and Beauty Mode and Gesture Capture, the Bolt Selfie enables users to not only seamlessly capture pictures, but also enhance and perfect their selfie. The 4G enabled smartphone is packed with a 1GHz Quad Core processor and 1GB RAM and 8 ROM, expandable to 32GB. With a 4.5-inch screen, the Bolt Selfie has everything that makes for an ideal selfie experience. The Bolt Selfie will be available on Flipkart in White & Champagne colours.
|Canvas Selfie 4|
|8MP Front + 8MP Rear Camera|
|1.3 GHz Quad Core|
|1+8 (RAM +ROM); expandable storage to 32 GB|
|Rear Tap sensor|
Canvas Selfie 4- Tap to click
Targeted at the new age generation that always wants to put the best foot forward in both offline and online world, Micromax’s Canvas Selfie 4 comes with a Tap Sensor on the rear for the first time. The tap sensor on the rear allows the users to conveniently click a picture, swap camera from front to back and vice-versa with a single tap making it easy to click pictures with a single hand. The tap sensor can also be used to answer a call with a double tap. Equipped with a 5.0 inch IPS display screen, 8MP front and rear camera, the smartphone sports the Face Beauty mode which lets the users balance facial features, soften complexions and remove skin blemishes to create flawless photos in real time. Running on the latest Android Marshmallow the smartphone comes a cleverer Google Now, custom tabs, better battery life enhancement feature, new boot animations, customizable toggles and will be available across the offline channel from end of May 2016.
About Micromax Informatics Ltd:
Micromax Informatics Limited is one of the leading consumer electronics company in India and the 10th largest mobile phone player in the world (Counterpoint Research). Over the past 5 years, Micromax has pioneered the democratization of technology for masses by offering affordable innovations through their product offerings and removing barriers for large scale adoption of advanced technologies. Micromax is currently the largest Indian mobile vendor with a market share of 22 percent in Q3 of 2014 (Canalys Report). The brand’s product portfolio embraces more than 60 models today, ranging from feature rich, dual – SIM phones, 3G Android smartphones, tablets, LED televisions and Laptops cards. The company also has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone etc. The company has its operations across Russia and SAARC markets. Micromax sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1, 30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that Innovation comes with a price.