Tamron Co., Ltd. (President & CEO: Shiro Ajisaka), a leading manufacturer of optics for diverse applications, announces that its Tamron SP 35mm F/1.8 Di VC USD (Model F012), a fast aperture wide-angle lens, and SP 45mm F/1.8 Di VC USD (Model F013), a fast aperture standard lens, both of which were launched in September 2015 as lenses compatible with full-frame DSLR cameras, have now won the “iF Design Award 2016” and the “Red Dot Award: Product Design 2016.”

SP 35mm F/1.8 Di VC USD SP 45mm F/1.8 Di VC USD
SP 35mm F/1.8 Di VC USD (On the left) and SP 45mm F/1.8 Di VC USD (right)
  • Outline of the awards received

Award-winning products:

Tamron SP 35mm F/1.8 Di VC USD (Model F012)
Tamron SP 45mm F/1.8 Di VC USD (Model F013)

Award-winning designers:

Kinya Tagawa (takram design engineering),
Shota Matsuda (takram design engineering)

Award-winning company: Tamron Co., Ltd.

 

  • What is the “iF Design Award”?

if award logo

  • The “iF Design Award” is an international design award established in 1953 and conferred by Industry Forum Design (iF) based in Hannover, Germany. The award covered the 7 categories of “Product”, “Packaging”, “Communication”, “Interior Architecture”, ”The disciplines of Architecture”, “Service design”, and “Professional Concept”, with each entry carefully reviewed according to rigorous standards for design, quality, innovativeness, functionality, and environmental-friendliness, etc.The official website for the iF Design Award: (http://ifworlddesignguide.com/)
    • What is the “Red Dot Design Award”?
      red dot award logo

     The “Red Dot Design Award” is an international award established in 1955 and conferred by the Design Zentrum Nordrhein Westfalen in Essen, Germany. The award is comprised of the categories “Product Design”, “Communication Design”, and “Design Concept.” Products launched in the past 2 years are reviewed according to 9 criteria including design innovativeness, functionality, ergonomics, environmental-friendliness and durability, with the Red Dot Award issued to products satisfying the criteria and the Best of the Best Award given to products judged as particularly outstanding. The Red Dot Design Award is considered as one of the world’s 3 most prestigious industrial design awards, along with the “iF Design Award” of Germany and the International Design Excellence Awards of the U.S. For 2016, there were entries of 5,214 items from 57 countries for the Red Dot Design Award. 

    The official website for the Red Dot Design Award (http://en.red-dot.org/)