With the Polo GTI, Volkswagen plans to also cater to current GT TSI owners seeking performance enhancements that are currently not provided by the carmaker. Mayer added, “In 2015, our Polo GT TSI and GT TDI customers sat roughly between 15-20 percent of the total Polo buyers. That is proof that despite being expensive, people are willing to pay for performance.”
Moreover, Volkswagen might also work on a locally produced derivative of the GTI at a later stage to cater to the lower end of the price bracket.
Customer response towards the Volkswagen Polo GTI is being gauged at the 2016 Auto Expo and orders will be taken for a September delivery. With the launch of the hatchback, Volkswagen aims to create a smaller segment in India and expand the Polo brand in the country. “We will use the existing Polo brand and stretch it with this model at the top, and this is the ground for further development of the Polo in India,” according to Mayer.
2016 is an important year for VW in India as it tries to put the dieselgate crisis behind it, and several exciting launches are planned for the year.