One of the world’s fastest speed-rappers, Mac Lethal, has teamed up with ASUS to promote the new ZenFone Max — the longest-lasting ASUS smartphone, with an exceptional 38-day standby time.

The No Need to Rush campaign sees Mac Lethal parodying the woes of traditional smartphone batteries that die before the conversation is finished, by speed-rapping aloud in public venues — with the reactions of unsuspecting bystanders recorded on hidden cameras. The hilarious results will be published on the global ASUS Facebook page, as well as the ZenFone Content Hub at zenfone.asus.com, along with other bonus content like interviews and outtakes. The full line-up and promotion dates are as follows:

l   19th April – Low Battery vs Speed Rapper – the supermarket: https://youtu.be/jgnUqYSxflg

l   23rd April – Low Battery vs Speed Rapper – the café: https://youtu.be/zo7fow6GyZc

l   25th April – World’s Fastest Pizza Order: https://youtu.be/iMSxQ4DEsCo

l   29th April – The ‘Perfect Smartphone’ According to Mac Lethal: https://youtu.be/xvG6WqPhVkE

l   2nd May – World’s Fastest Happy Mother’s Day Message: https://youtu.be/L98nJT9ZXIc

l   11th May – Astounding Mac Lethal with ASUS ZenFone Max Facts: https://youtu.be/Phiqvw-B3Q8

The stage: Prominent worldwide locations to capture global reactions

The No Need to Rush hidden-camera stunts are set in a variety of public places, and in well-known cities around the world, such as Amsterdam and Rotterdam. Every location was rigged with multiple hidden cameras to record the reactions of bystanders. Mac Lethal then speed-raps his urgent conversations out loud to the amazement and amusement of all around him.

The star: Globally-renowned speed-rapper, Mac Lethal

Speed-rapper extraordinaire Mac Lethal is one of the world’s fastest rappers who has become an internet sensation through his YouTube channel, which is rapidly accelerating to nearly 500,000 subscribers. Mac Lethal rose to fame in 2011 when a video of him speed-rapping while preparing pancakes went viral. That clip has since hit 35 million views, while Mac Lethal’s other videos regularly attract audiences of many millions. Fiercely independent, Mac Lethal has rejected deals from major recording companies, choosing instead to publish and promote his material exclusively on social media and YouTube.

The smartphone: ASUS ZenFone Max with up to 38-day standby

ASUS ZenFone Max is one of the world’s longest-lasting smartphones, with a groundbreaking standby time of up to 38 days from a single charge — or well over a month away from mains power. This is made possible by its extremely high-capacity, 5000mAH battery. ZenFone Max even doubles up as a power bank to charge other devices.

The competition: Win ZenFone Max by transcribing Mac Lethal’s speed-rapped pizza orders

The No Need to Rush campaign also involves a free-to-enter competition that gives every viewer the chance to win a ZenFone Max — with a total of 10 smartphones up for grabs. The game is open for fans from around the world to participate and will be hosted on a tab on the global ASUS Facebook page from 27th April 2016, where a video of Mac Lethal making the world’s fastest pizza order will be published. To participate, viewers must transcribe Mac Lethal’s order and post it to the ASUS Facebook team as a private comment. After two weeks, all valid entries will be judged for accuracy. From this pool, 10 entries will then be drawn at random — with each winner receiving a brand-new ZenFone Max.

The ZenFone Content Hub: Tips, tricks and fun stuff

Besides the global ASUS Facebook Page, the No Need to Rush campaign videos will also be hosted on the new ASUS ZenFone Content Hub at zenfone.asus.com. The ZenFone Content Hub serves the global community of ZenFone users by providing a user-friendly site where they can learn tips and tricks of using their ASUS ZenFone, improve their skills like photography or gaming, and browse entertaining content —  including the No Need to Rush campaign videos.